The mobile handsets have been an essential need of a common man in the country whether it is small cities or rural areas.
The sales and demands of the mobile handsets witnessed tremendous growth despite the prevailing inflation and poverty in the country.
In Jul-Nov 2010, the mobile handset imports witnessed 98.44 percent growth. The handset imports bill rose to US$ 180,820 million as against US$ 91,121 in the same period of previous year 91,121 million.
Zeeshan Quershi, Head of Samsung Marketing, said that Pakistani market has been changed in the last couple of years as the matter of fact share of low-priced handset increased on the eroding purchasing power of the people.
This gadgets business witnessed shift towards low-priced handsets as it indicates 70 percent of the Pakistani market comprised off the buyers having purchasing power up to US $ 50 dollar. The section of customers could afford mobile handsets ranged US$100 or Rs 8,550 (1 dollar = Rs. 85.50) are now purchasing mobile handsets cost up to US$ 80 or
Rs. 6,840. Those could afford up to US$ 80 are now buying US $50/ Rs. 4, 275, he added.
Similarly, a significant number of customers buy handset ranged up to US$20 including cellular phone operators’ tagged gadgets.
The sales and purchase of mobile handsets witnessed growth on different reasons.
Cellular phone users replace their old handsets with new to use latest technology. Mobile phones are bought when handsets stop functioning. Also, a large number of customers buy new gadgets repeatedly in the case their handsets are stolen at gunpoint.