Report
 
SMS traffic witnesses staggering growth in Pakistan
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January 21, 2011
Pakistan nation is lagging behind in the socio-economic development among the other countries. Its human resource in majority has failed to contribute its potential to strengthen the economy yet is far a head in nations that believe in lip-service.

The chit-chat whether it is frustration or opinion or jokes are now constantly transforming in to text, which we call as Short Message Service (SMS). In our country, an average man sends 128 SMS per month.

Since the mobile handsets has been affordable to the masses amid cheapest low service rates, the trend of texting message has been increasing in the country that led it to attain the rank fourth among the world.

The popular trend of exchanging low-cost (SMS) has increased its volume up to more than 151.6385 billion per year as Pakistan Telecommunication Authority (PTA) reported.

The average subscribers exchanges more than 1,532 SMS per month whereas as many as 621.2 million SMS are every month per head per month if the users base benchamarket are assumed at 99 million.

Pakistan has seen a stunning and remarkable growth in the mobile subscribers’ base and the SMS traffic alike during the past few years.

As the mobile subscriber base is touching the figure of 100 million by the last quarter of 2010, it has been projected that the volume of SMS will increase manifold.

Pakistan has been retained its position of the largest text messaging growth country in Asia Pacific since 2009 with achieving the record annual level of 151.6385 billion. The text messages generated revenues of Rs 40.76 billion to different mobile operators.

Chain SMS including marketing, quotes, religious message, poetry, and jokes based on political and social scenario has been mostly the essence of the text message exchange on mobile phone besides personal messages of the subscribers.

Around the world, the volume of messages will double to 10 trillion by 2013 with the increase in demand and subscriber numbers on scores of networks. SMS is used by four billion mobile users, who sent five trillion messages in 2009 - approximately 105 SMS per person per month, PTA report mentioned the previous SMS data to predict future SMS volume.

The average cost of cellular operators in Pakistan is much lesser than in countries like USA, UK, Philippines, Sweden and other countries. The cellular operators’ average cost of SMS reached 0.32 cents per text in Pakistan as against seven cents average SMS cost prevailed in the world till 2009.

The SMS cost has further declined during the last year after cellular operators one after anther offered bundle packages on daily, weekly and monthly basis.

The SMS traffic was reported monthly 128 per subscriber by the end of 2009, which was though higher than the average world numbers but lesser record if compared with USA, UK, Philippines and Sweden, Portio Research showed.

Cellular phone operators’ immense competition has lowered the SMS rates that translated into misuse or excessive use of the SMS by the subscribers.

According to the PTA, more than 2.2 billion SMS has been exchanged on the network of Ufone; 1.8 billion SMS traffic circulated by Telenor; Mobilink, Zong and Warid SMS traffic increased to 1.2 billion, 0.8 billion Zong and 0.8 billion respectively.

The popular trend of exchanging low-cost Short Message Service (SMS) will double in terms of volume to more than 303.277 billion per annum within the next three years.

The mobile handsets have been an essential need of a common man in the country whether it is small cities or rural areas.

The sales and demands of the mobile handsets witnessed tremendous growth despite the prevailing inflation and poverty in the country.

In Jul-Nov 2010, the mobile handset imports witnessed 98.44 percent growth. The handset imports bill rose to US$ 180,820 million as against US$ 91,121 in the same period of previous year 91,121 million.

Zeeshan Quershi, Head of Samsung Marketing, said that Pakistani market has been changed in the last couple of years as the matter of fact share of low-priced handset increased on the eroding purchasing power of the people.

This gadgets business witnessed shift towards low-priced handsets as it indicates 70 percent of the Pakistani market comprised off the buyers having purchasing power up to US $ 50 dollar. The section of customers could afford mobile handsets ranged US$100 or Rs 8,550 (1 dollar = Rs. 85.50) are now purchasing mobile handsets cost up to US$ 80 or

Rs. 6,840. Those could afford up to US$ 80 are now buying US $50/ Rs. 4, 275, he added.

Similarly, a significant number of customers buy handset ranged up to US$20 including cellular phone operators’ tagged gadgets.

The sales and purchase of mobile handsets witnessed growth on different reasons.

Cellular phone users replace their old handsets with new to use latest technology. Mobile phones are bought when handsets stop functioning. Also, a large number of customers buy new gadgets repeatedly in the case their handsets are stolen at gunpoint.

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