Media for community development
May 11, 2012
In today’s world, media has made a very special place for itself in our lives. If I say that today, media has become as important as food and clothing, then I don t think so that I am over exaggerating anything. There is no denial that media is playing a very significant role in making the world smaller. Through various mediums of media whether it is radio, television, newspaper or internet, we are able to connect with large number of people around us. Especially internet has truly become the need of every individual both for our work and to connect with our friends and well wishers. Facebook, Orkut and Twitter have occupied such special place in our lives that if we are not a part of it, then there is something really important that we are missing.
Shrinking the globe, breaking barriers, surpassing boundaries, connecting the corners- media is all this and more!
The way the media can change perceptions, evoke emotions, compel actions and impact the whole being is marvelous. With the internet, the world has become small enough to be held between our fingers!
Today, youth feel most empowered by social media. With the web at their fingertips, nothing can beat this speed and ease of information availability. While social networking sites have broken all barriers in connecting the world, how far this form of media is used to address and act on social issues is rather questionable. The internet undoubtedly is the most widely used, convenient, quick and easy form which we can reach out to millions at a click. Traditional newspapers switching over to e-papers, is the latest proof of the power of the web. Given the wide reach, social and compelling issues can be best taken up via the internet. From creating awareness to garnering support, from informing to taking actions- in seconds, diverse personalities with similar thoughts can connect together. Youth, being the most computer-savvy and socially active group, now have the responsibility to take up the causes. Emails, tweets, blogs, links, social profiles- so many ways to impact the world and contribute to the betterment of the society! Identifying issues and causes and using the internet to reach out to as many people as possible is the need of the hour. An hour spent less on chatting and more on taking up a social cause can make such better human beings! The best part is, one can not only access available content, but also add to the vast knowledge through own media! Life couldn’t be easier, and we must make it better, for ourselves and for others.
No form of media can be, however, as inspiring as the written form, be it newspapers or magazines. One might get lost in the web of information, but not with a newspaper. It provides relevant, quick, crisp news to keep one on toes to what’s happening around.
Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.
But stereotypes can be problematic. They can:
• reduce a wide range of differences in people to simplistic categorizations
• transform assumptions about particular groups of people into "realities"
• be used to justify the position of those in power
• perpetuate social prejudice and inequality
More often than not, the groups being stereotyped have little to say about how they are represented.