Danay pay Dana is not so boring!
November 25, 2011
Cinema revival in Pakistan seems to be a hard task now as the government is not interested in giving give boost to this dying industry. The dilemma is that the quantity of films has shrunk while quality has become a dream. Youth and women both are backbone of film business. I saw long queues of women and youngsters in India on show time which was a common practice in Pakistan too around two decades ago.
On Eid, five films were expected to be released but due to the entry of unprofessional elements in the film industry during the last two decades, the importance of pre-release publicity, image-building, marketing and proper planning has always been lost on the populace of Lollywood. Such things constitute the vital lifeblood of the industries all over the world. Yet, not many pay any heed to this essential item of success. However, two films ‘Thakur 420 and ‘Danay pay Dana’ marked their entry in cinemas.
Film director Syed Noor, credited with revitalizing Lollywood in the mid-90s, shares his opinion on the reasons behind the decline of the film industry and how he plans to reverse the situation. Noor, known for making issue-based films, has been praised for making some of Lollywood’s biggest hits, such as Choorian, Jeeva, Ghoonghat, Mehndi Walay Hath and Deewane Tere Pyar K.
Here is Danay pay Dana’s complete X.Ray.
Story: Shammi (Saima) has three rascal brothers whose sole aim is to extort money and spend lavishly in prostitution. Shammi is upset at this situation that no family inclines to have her hand. Roshan (Moammar Rana) is a police inspector that forbids his brother to leave evil ways of drinking, prostitution etc. However, the family approaches Shammi’s home and begs her hand for Roshan. The couple is soon in love and vows to marry but all hopes dashed when secretly chasing Roshan finds his younger brother in the company of Almas replica Shammi. The misunderstanding creates a gulf that later unfolds that Shammi and Almas were sisters by birth but unfortunately lost each other in childhood. Almas is fired by Roshan’s brother that leads to her death while Shammi and Roshan marry in the end.
If we take a look at the film then we find that the first half of the film is so boring that one can’t sit anymore. “The problem with film is that many viewers leave after first half finding it boring and present the same rating outside despite that the second half is marvelous,” Asif Khan, the manager of Gulistan Cinema, told this scribe. “Further, the title of the film is ambiguous having no concern with the story. One wonders what stands for ‘Danay pay Dana”.
Syed Noor is known for soft romantic/social movies that mostly attract women. That’s the reason his previous flick ‘Jugni’ received a handsome number of ladies but didn’t find a single one in this film, confirmed by manager of the cinema.
The film processing is of low quality resulting in poor sound editing. Time has changed now and film making has become a technical subject with latest technology. Look at Bollywood. Five years ago, producers were unwilling to embrace technology, preferring instead to spend millions on expensive outdoor shooting and sets. All that changed when India became a viable back-end destination for Hollywood films like “Tron” and “Avatar” amid a growing wave of outsourcing post-production special effects due to cost. The number of studios handling VFX — visual effects that include mixes of live-action footage and computer-generated images — mushroomed.
Film makers should follow all those marketing principles that could draw the audience in a comfortable environment. If we talk about performance, Saima outclassed others. She was at peak in both songs ‘chor nay terian nigahwa’n and ‘jadon diyan akhian teray nal larian’. She reminds the glory of vampous ‘Husna Begum’ and ‘Jia Ali’ in Love main Ghum’. Frankly speaking, it was she that proved somewhat pillar to film otherwise the rest of the team was just roaming. Well! Haya Ali is a healthy addition to Lollywood if she be taken as heroine. Azra Jahan once again sang melodious songs after ‘Choorian’.
Syed Noor tried to test stage artists Sakhawat Naz, Zafri Khan and others but Naseem Viki said film is not the right medium for stage artists. I wonder why Azhar Rangeela is being neglected who in a number of movies really made the audience laugh at heart. In a nutshell the film is bad in the first half but impressive in the second half. Credit goes to Syed Noor that he did not employ cheap tricks for popularity but remained focus on comedy and story.
Using rough means like ‘Thakar 420’, where two sexy songs are drawing a healthy crowd, have never been a temperament of Syed Noor. Film star Shahid appeared after a long time in a double role. His role quite resembled of film ‘Shabana’ a super hit film two decades ago with Babra Sharif. But much has changed now. He was then young and energetic when subjects were prime in films.
It’s going to be hard now to satisfy both blue and white colour audience. One can hope that Syed Noor will pay more attention to his forthcoming films and won’t disappoint the audience.